Everyone wants to own a business these days, and I certainly understand the appeal - scheduling freedom, no bosses, the list goes on. We see this a lot in the wedding industry. Like, A LOT. But here's the thing: not everyone is cut out to run a business, and that's okay.
This post today is geared towards those of you who might need to reconsider you choice or desire to own a business. I want you to know that it's perfectly okay to change your mind, to acknowledge that your skill set doesn't line up with being a business owner (especially in the wedding industry, which is incredibly demanding!), and then gracefully walk away.
I see this a lot with wedding planners. Doesn't it sort of seem like every spring, a whole host of freshly graduated young women all realize their life long dream has been to become a wedding planner? The romance! The prettiness of it all! I, too, was one of these people.
But then reality hits: you find yourself in a highly saturated luxury market and it seems like the only thing you can do to stand out is to slash your prices (that's a whole other topic, but let me just briefly say: there is a time for lower than industry average pricing when you're just starting to with minimal experience, but you need to gradually increase those prices with every wedding that you book. Slashing your prices only does major damage to your industry as a whole, plus, you deserve to be paid for your work!). And after slugging stuff around for like 15 hours straight, in a dress, with a smile on your face, and probably in the hot sun, you realize that the job of a wedding planner is actually not really about the pretty. And it's actually pretty stressful. And there are a lot more personalities that you have to manage than you ever expected. And on top of all that, you realize that you haven't responded to those incredibly time-sensitive emails in 3 days, you haven't been able to stay on top of your appointment calendar, and you still haven't booked a meeting with that bakery for that client you keep forgetting about and the stress is building and building.
The logistics of running a business aren't that easy, and everyone has a different skill set. For some of us, getting down and dirty in the sun is incredibly rewarding but we can't keep up with the emails and the phone calls and the scheduling. And for those of you who resonate with that, you might just not be cut out to run a business.
While you could spend a serious amount of time and money trying to get yourself organized and learn how to run your business, you might be better suited to work for someone else. There is absolutely NO shame in learning that you work best without the pressure of keeping the ship upright. You'll likely find that you enjoy your work so much more when you don't have to worry about keeping the mother of the bride happy or when you don't have the stress of all of those time sensitive emails on your mind.
Maybe all that you want is to be happy in your work. If that's true, then I'll tell you this, friends: you're most likely going to be a lot happier being able to just work than have to run everything.
So, is this you? Maybe it's time for a change. No matter what area of the wedding industry you're in, you have options. Photographer? Join an established photographer as an associate. Wedding planner? Almost every established planner in your city needs an assistant who they can trust wedding days to. Makeup artist? So many makeup businesses (especially mobile ones!) have a desire to grow their team in order to service a larger number of clients. It's all about finding the right fit for you.